This conceptual packaging project was created in response to a third-party brief, with the goal of designing a modern, brand-forward label system for a fictional hummus line. I focused on creating a cohesive visual identity, optimizing for clarity, shelf impact, and user-friendly layout. The project reflects my attention to hierarchy, ingredient presentation, and packaging structure—skills that translate directly to regulated product environments.
Box mockup credit:
<a href="http://zippypixels.com/free-wonderful-tea-packaging-mockup/">Mockup by Zippypixels</a>
Through this work, I demonstrated an ability to interpret design briefs, work within packaging constraints, and build visual systems that are both compelling and functional.